To ensure the relevance of our diverse products and service range, we continually review our customer base to ensure that we offer the best banking and financial needs of existing and potential customers.
Akuapem Rural Bank’s vision of being the Best Bank in our communities by all standards and at all times is being achieved with staff who are professional and proactive, state of the art technology, exceptional corporate governance standards, good knowledge of our catchment area and above all our customer-centric culture. The Bank is striving to contribute its quota to the development of the rural banking sector of the Ghanaian economy.
Our commitment is the same in every segment we operate in – to provide financial solutions that exceed our customers’ expectations and ensure they achieve their set goals and objectives. As such we promote a customer-centric culture. Each of us is passionate about the customers we serve and so we put the customer at the heart of everything we do. We offer all our customers:-
A Good Knowledge of the Catchment area: We make an unusual effort to keep abreast with business and economic trends and its effect on our customers. With our knowledge of the catchment area, we are able to provide financial solutions to our customers’ needs and respond immediately to their demands.
Dynamism: We are committed to continually delivering excellent products and services to our customers. In light of this, we are constantly reviewing our customer base to ensure that our products are relevant to the segments we serve.
A Positive Customer-Care Culture: We duly acknowledge that the best way to achieve our vision of becoming world-class is through the feedback we receive from our valued customers. We have in place various platforms to gather Customer Responses and to act upon them in the shortest possible time.
The Brand: At Akuapem Rural Bank, Customer Care is not a department; it’s an attitude, a way of life, our reason for being.